一、文档说明

本文档基于 Open RTB 2.5 版本进行拓展，供 DSP 接入 Taku ADX 平台使用，Taku ADX 会按此接口协议向 DSP 平台发送实时广告竞价请求，DSP 根据此接口协议返回竞价结果。

版本	修改内容	更新时间
v1.1.0	新版梳理	2025.10.27

二、接入流程

1）商务沟通

与对接商务完成商务条款以及合同相关事宜后，按本文档进行接入，在接入前请确认好结算方式；

2）开发阶段

研发按本文档处理广告请求以及返回，在开发完成后，可与我方测试进行联调，确保广告请求发送、广告返回、监测数据上报正常；

3）小流量测试

开发阶段测试完成后，即可开启小流量测试，对齐双方数据 gap （展示、点击、消耗等）是否在可控范围内；

4）正式放量

小流量测试完成，数据 gap 在可接受范围内，确认无误后，即可开始正式放量；

三、接口说明

全局注意事项如下，在接入前请注意相关处理：

Taku 仅支持一价结算，结算单位默认为：人民币（元）；
Taku 暂不支持 protobuf 格式，请使用 json 格式；

3.1 实时竞价请求 BidRequest

请求方式： post/application/json

规则	说明
网络协议	HTTP 协议，POST 方式发送 BidRequest ，数据格式为 JSON ；建议启用 HTTP 长链接服务；
请求头	Content-Type：“application/json;charset=utf-8” 请注意： Taku 暂不支持 protobuf
HTTP 状态码	正常⼴告应答：返回的状态码为 HTTP 200 OK；无广告填充：返回 204 NO CONTENT；其他状态码均认为异常；
竞胜通知 Win Notice	GET 方式
请求超时	跟随请求发送或双方约定，建议在 300 ms 内返回广告，如果超时未返回则被认为放弃本次流量竞价

为了节约双方的流量成本，我们支持以下优化，在使用前请联系对接的 Taku 运营或商务了解详情：

支持 GZIP 压缩；
支持阿里云内网穿透；

3.1.1 BidRequest Object

字段	数据类型	是否必填	描述	示例
id	string	是	本次广告请求唯一标识，由 Taku ADX 生成，用于广告链路跟踪	afa1abee97f54a429c742089c85d99d3
at	int	是	结算方式，实际双方约定的结算方式 1：一价结算 2：二价结算	1
tmax	int	是	请求响应超时时间，DSP 需要在此时间内返回，单位：毫秒，ms 一般是 300 ms ，具体以对接商务或运营的协定为准	300
imp	imp []	是	广告位描述数组，具体参见下方 imp object 1 次 BidRequest 暂时只支持 1 个imp 对象	/
app	app object	是	应用信息，具体参见下方 app object	/
device	device object	是	设备信息，具体参见下方 device object	/
test	int	否	测试字段，标记当前流量是否为测试流量 1：测试流量请求 0：正式流量请求	0

3.1.2 imp object

字段	数据类型	是否必传	描述	示例
id	string	是	本次广告请求的唯一曝光 ID，由 Taku ADX 生成	9c81f7cf-bcfb-4fda-93d1-f613aa5d8438
tagid	string	是	需要请求上游 DSP 的广告位 ID ，由上游 DSP 提供	/
bidfloor	float64	否	竞价底价，单位：分	1318.4798666666666
bidfloorcur	string	否	本次广告请求价格的货币单位，国内广告请求默认：人民币	CNY
secure	int	是	对于本次广告请求，期望 DSP 返回的广告信息中所有的 url 的网络协议类型是 http 还是 https （包含素材、监测链接)） 0：http 1：https	1
displaymanager	string	否	合作方名称，对于国内，我们会固定传 topon	topon
displaymanagerver	string	否	合作方版本，对于国内，我们会传流量接入 Taku SDK 的版本号	UA_6.4.87
native	native	否	若广告请求的是图片素材，会使用此对象发起广告请求。在返回广告素材时，请严格按此对象返回广告信息，具体可见下方 3.1.5 说明	"native": { "request": "{\"native\":{\"assets\":[{\"id\":1,\"required\":1,\"title\":{\"len\":140}},{\"id\":2,\"required\":1,\"img\":{\"type\":3,\"w\":720,\"h\":1280}},{\"id\":3,\"img\":{\"type\":1,\"w\":128,\"h\":128,\"wmin\":50,\"hmin\":50}},{\"id\":4,\"img\":{\"type\":2,\"w\":128,\"h\":128}},{\"id\":5,\"required\":1,\"data\":{\"type\":2,\"len\":140}},{\"id\":6,\"required\":1,\"data\":{\"type\":12,\"len\":12}}]}}", "ver": "1.1" }
video	video	否	若广告请求的是视频素材，会使用此对象发起广告请求，遵守 VAST 1.0 至 3.0 协议。返回广告素材时，请注意按 VAST 协议内容返回，具体可参见下方 3.2.4 请求实例	"video": { "mimes": [ "video/mp4", "video/ogg", "video/webm" ], "minduration": 5, "maxduration": 30, "protocols": [ 1, 2, 3 ], "w": 720, "h": 1280 }
banner	banner	否	若为横幅广告发起的广告请求，会使用此对象发起广告请求遵守 MRAID 1.0 和 2.0 协议，返回广告素材时，请注意按 MRAID 协议内容返回，具体可参见下方请求实例	/

3.1.3 app object

字段	数据类型	是否必须	描述	示例
id	string	是	Taku 侧定义的应用 ID	a63d4901a0aa87
ver	string	否	应用版本	40.11.16.6.2
bundle	string	否	应用包名	com.heytap.music
name	string	否	应用名称暂不支持返回，后续版本会考虑支持，若有需求请咨询对接运营或商务	/

publisher object

字段

数据类型

是否必须

描述

示例

string

是

Taku 侧定义的上游 ID

【服务端】确定下这个字段的含义什么，线上日志有，但文档里没这个字段

a63d4901a0aa87

3.1.4 device object

字段	数据类型	是否必须	描述	示例
ip	string	是	设备的 IPV4 地址	120.33.253.67
ua	string	是	设备的 UA 信息	Mozilla/5.0 (iPhone; CPU iPhone OS 16_3 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148
os	string	是	操作系统类型， iOS，Android	iOS
osv	string	是	系统版本	16.3
language	string	否	系统语言	zh-Hans-CN
devicetype	int	是	流量设备类型： 1：Mobile 2：Personal Computer 3：CTV 4：Phone 5：Tablet 0：Unknown	1
make	string	是	品牌	apple
model	string	是	型号	iPhone14,7
h	int	是	设备高	2532
w	int	是	设备宽	1170
carrier	string		运营商名称，carrier = mmc + mnc mmc与mnc值参考	46000
connectiontype	int	是	设备网络环境 0：Unknown 1：Ethernet 2：Wifi 4：2G 5：3G 6：4G 7：5G	2
ifa	string	否	设备 ID，会根据设备系统填充不同的值，请注意： iOS 流量，该字段会填充 IDFA； Android 流量，该字段会填充 OAID ；	Android：fa18bf9e-99d9-46d1-a2cc-7eaa13f361fc iOS：DCF0E947-A288-4FBA-873D-49D089382EF7
didmd5	string	否	IMEI MD5 值	e8b76e97a338f22c7c4b0f9f67a02b4a
didsha1	string	否	IMEI SHA1 值	0a7f9d2b4e6c8a0f2d4b6a8c0e2f4d6b8a0c2e4f
dpidmd5	string	否	IDFV MD5 值	8e9ad6ba669d63eb046163a7ce2e597b
dpidsha1	string	否	IDFV SHA1 值	ac9309853c5bfa88747e8feb75ac0a4fd5685b0e
macmd5	string	否	MAC MD5 值	e3b0c44298fc1c149afbf4c8996fb924
macsha1	string	否	MAC SHA1 值	d41d8cd98f00b204e9800998ecf8427e
mccmnc	string	否	mmcmnc	460-00
ext	device_ext	否	见下方 device_ext 对象说明	/

device_ext

字段

数据类型

是否必传

描述

示例

common

device_ext_common

否

Device 对象拓展字段

"ext": {

"common": "{\"sys_boot_time\":\"1749360416445\",\"sys_update_time\":\"1700452694000\",\"sys_up_ts\":\"1700452694.091770\",\"birth_time\":\"1572362168.902684749\",\"app_list\":[\"1012\"],\"wx_applet\":\"1\",\"quick_app\":\"1\",\"firm\":\"\",\"firm_version\":\"\",\"boot_mark\":\"1749360416.579242\",\"update_mark\":\"1749360453.616920791\",\"oaid\":\"\",\"gaid\":\"\",\"did\":\"\",\"dpid\":\"B6637F99-D39B-4DBA-B906-BC8BAB3BAA6B\",\"hms_version\":\"\",\"caid_list\":[{\"version\":\"20230330\",\"caid\":\"395c56d20f8ef28390741f1b9916bf55\"},{\"version\":\"20250325\",\"caid\":\"4a434af2ab3967ebd6d78a32343451e9\"}],\"osvc\":\"\",\"device_name\":\"iPhone\",\"disk_total\":255865737216,\"mem_total\":3937566720,\"paid\":\"a3fb8cf8d6d85e0c16e7a14c1560ee85-f20cbf43c28391aacf8541aabcf076a3-8a8dafa9cf3e42239ef5b5467ab20743\",\"paid_13\":\"a5e25396e49a2da43361d96ed2d9ca6f\",\"density\":\"3\"}"

}

device_ext_common

字段	数据类型	是否必传	备注	示例
sys_boot_time	string	否	系统启动时间，毫秒	1749650731324
sys_bt_time	string	否	系统启动时间，秒
sys_update_time	string	否	系统更新时间，毫秒，【已废弃】	/
sys_up_ts	string	否	系统更新时间戳，毫秒，仅 iOS 流量传	1600326333.862857
birth_time	string	否	设备初始化时间	1734143383.000000000
app_list	string[]	否	已安装应用包名列表，具体包名 ID 映射关系可联系对接运营获取	"app_list": [ "1003", "1006", "1004" ]
wx_applet	string	否	是否支持微信小程序预算 1：不支持 2：支持	1
quick_app	string	否	是否支持快应用预算 1：不支持 2：支持	1
firm	string	否	已安装应用商店归属厂商，可结合下方的版本号一起使用枚举值： huawei xiaomi vivo oppo honor hmscore	vivo
firm_version	string	否	厂商商店版本	55631
hms_version	string	否	HMS Core 版本号，【SDK】确认下上报是否正确，目前上报的参数值和实际版本号貌似对不上，如：6.15.0.332，上报 6150332 ，我们的会多一位数，见右侧	61200302 61500332
boot_mark	string	否	系统启动标识	1749360416.579242
update_mark	string	否	系统更新标识	1749360453.616920791
oaid	string	否	OAID 明文	20f58d9b-c73a-4083-afda-48a911ee9aba
gaid	string	否	国内流量不会传此字段	/
did	string	否	IMEI 明文	359881030000001
dpid	string	否	IDFV/ Android ID 信息明文 iOS 流量会上报 IDFV Android 流量会上报 Android ID	Android ID：d064283585c1a7ca iOS IDFV： B6637F99-D39B-4DBA-B906-BC8BAB3BAA6B
caid_list	caid_info[]	否	仅 iOS 流量传送，若广协返回了多个版本的 CAID，则全部传送	"caid_list":[ { "version": "20230330", "caid": "cacbb1aa5aea63be49f8ec3c7e3b515d" }, { "version": "20250325", "caid": "7e66aa8c2958b4b79fcd634dceb626b2" } ]
device_name	string	否	用户设备设置的名称	xxiPhone
mem_total	string	否	内存容量（单位byte）	3937566720
disk_total	string	否	硬盘容量（单位byte）	255865737216
density	string	否	屏幕密度，单位 ppi ，例如：11834 【服务端/SDK】确认实际传递的值是否正确，比如 2700×1224 换算的 ppi 应该是 436，但我们目前上报的是 2.25	2.25
paid	string	否	参数齐全时，根据拼多多归因文档 v1.4 生成的 paid ，参考： https://pfile.pddpic.com/sakura-file/f0105c71-c111-46d1-a1ea-3d294e001120.pdf	73581fadfdc25fe02a206f7b51939bbe-85c0b7ec2bc816fddf08bad447dbb804- f4c7ea2d7a4567fee395567d9ae80917
paid_13	string	否	参数齐全时，根据拼多多归因文档 v1.4 生成的 paid ，参考： https://pfile.pddpic.com/sakura-file/b3332403-d6c5-4331-a327-5335976c2b17.pdf	b72df7ee2f6fec56756330b005de30a0
osvc	string	否	系统版本级别，例如安卓系统 API 等级	23

caid_info

字段	数据类型	是否必传	描述	示例
version	string	否	CAID 版本	20230330
caid	string	否	CAID 值	cacbb1aa5aea63be49f8ec3c7e3b515d

3.1.5 native object

请求示例

"native": {
               "request": "{\"native\":{\"assets\":[{\"id\":1,\"required\":1,\"title\":{\"len\":140}},{\"id\":2,\"required\":1,\"img\":{\"type\":3,\"w\":720,\"h\":1280}},{\"id\":3,\"img\":{\"type\":1,\"w\":128,\"h\":128,\"wmin\":50,\"hmin\":50}},{\"id\":4,\"img\":{\"type\":2,\"w\":128,\"h\":128}},{\"id\":5,\"required\":1,\"data\":{\"type\":2,\"len\":140}},{\"id\":6,\"required\":1,\"data\":{\"type\":12,\"len\":12}}]}}",
               "ver": "1.1"
          }

字段	数据类型	是否必传	描述	示例
request	string	是	素材请求要求，具体字段见下方说明	/
ver	string	是	native 版本号，固定 1.1	1.1

native.request object

这里层级较多，请注意根据上方的请求示例进行处理

字段	数据类型	是否必传	描述	示例
assets	nativeRequestAssets[]	是	广告返回的素材限制要求，广告素材需要按此要求返回	/

native.request.asset object

字段	数据类型	是否必传	描述	示例
id	int	是	素材类型约束顺序值，在返回广告时需要严格按该 ID 值的顺序响应素材，否则会被过滤	1
required	int	否	标记当前元素是否必须，1 为必须	1
title	nativeRequestAssetsTitle	是	标题元素，具体见下方 title object	/
img	nativeRequestAssetsImg	是	图片素材，具体见下方 img object	/
data	nativeRequestAssetsData	是	品牌名称、描述等数据，具体见下方 data object	/

native.request.asset.title object

字段	数据类型	是否必传	描述	示例
len	int	是	标题字符长度	140

native.request.asset.img object

字段	数据类型	是否必传	描述	示例
type	ImageAssetType	是	图片类型，具体 ID 的枚举值如下： 0：unkown 1：icon 2：logo 3：main 主图	2
w	int	是	所需图片宽度	720
h	int	是	所需图片高度	1280
wmin	int	是	所需图片最小宽度	50
hmin	int	是	所需图片最小高度	50

native.request.asset.data object

字段

数据类型

是否必传

描述

示例

type

DataAssetType

是

资源类型：

0：unkown
2：desc
12：cta

len

int

是

约束字符长度

140

3.1.6 video object

请求示例：

"video": {
        "mimes": [
          "video/mp4",
          "video/ogg",
          "video/webm"
        ],
        "minduration": 5,
        "maxduration": 30,
        "protocols": [
          1,
          2,
          3
        ],
        "w": 720,
        "h": 1280
}

字段	数据类型	是否必传	描述	示例
mimes	string[]	是	需要视频的格式，枚举值：video/mp4，video/ogg，video/webm	["video/mp4","video/ogg"]
minbitrate	int	是	需要视频素材的最小时长	5
maxbitrate	int	是	需要视频素材的最大时长	60
protocols	Protocol[]	是	支持的vast版本	[2,3]
w	int	是	视频宽度	480
h	int	是	视频高度	320

3.1.7 banner object

预置参数，目前不会用到 Banner 对象进行广告请求

3.2 广告竞价响应 BidResponse

Taku SDK 对广告返回的链接调用优先级如下：

Universal links（暂不支持单独字段返回，可以先作为 deeplink 返回） > deeplink > 应用商店直达链接 > APK 下载链接 > 普通落地页链接
为了保证最终广告点击的效果，需要确保至少有普通落地页链接返回，请不要只返回一种链接，如 deeplink 或应用商店直达链接，否则可能会影响最终的调起效果。

响应的结构体如下：

字段	数据类型	是否必传	描述	示例
id	string	是	Taku 侧发起广告请求的 ID ,用于数据追踪，需要严格对应 BidRequest.id	8c9197bd-97b6-44ee-8a92-1c0ccdab079e
seatbid	BidResponseSeatBid[]	是	广告响应返回的素材内容	/
bidid	string	是	本次广告响应的 bidid，由竞价方定义，用于日志跟踪	/
cur	string	是	返回的竞价价格币种，国内固定使用人民币	CNY

3.2.1 BidResponse SeatBid object

字段	数据类型	是否必传	描述
bid	BidResponseSeatBidBid[]	是	广告响应返回的素材内容

BidResponse SeatBid.bid object

字段	数据类型	是否必传	描述	示例
id	string	是	本次广告响应的 bidid，由竞价方定义，用于日志跟踪	/
impid	string	是	Taku 侧发起的广告曝光 ID ，用于数据追踪，需要严格对应上 BidRequest.imp.id	4d59d561-a445-4cb1-b0b7-4af1d09584c4
price	float64	是	本次广告曝光的出价	120
nurl	string	否	竞胜上报地址	/
lurl	string	否	竞败上报地址	/
adm	string	是	广告素材内容，根据请求的对象解析，按广告请求的标准返回符合格式的内容：Native、Video、banner	/
adomain	string[]	否	广告主域名信息，用于黑名单屏蔽策略	["supercell.com"]
cid	string	否	本次返回广告的创意 id	/
crid	string	否	本次返回的素材 id	/
exp	int	否	本次返回的素材有效期，单位秒	/
bundle	string	否	推广应用包名	supercell.com
ext	BidResponseSeatBidBidExt	否	额外参数	/

3.2.2 SeatBid.bid.adm.native object

响应示例

 "native": {
          "assets": [
               {
                    "id": 1,
                    "title": {
                         "text": "拼多多，多实惠"
                    }
               },
               {
                    "id": 2,
                    "img": {
                         "url": "https://images.pinduoduo.com/marketing_api/2025-08-02/95442ff3-ba83-43d7-b76b-28a992bd5e3a_1280x720.jpg?imageMogr2/thumbnail/1280x720!",
                         "w": 1280,
                         "h": 720
                    }
               },
               {
                    "id": 3,
                    "img": {
                         "url": "https://tapad-platform.tapimg.com/adn_resources/logo/lava_icon.png",
                         "w": 22,
                         "h": 22
                    }
               },
               {
                    "id": 4
               },
               {
                    "id": 5,
                    "data": {
                         "value": "iPhone16Pro"
                    }
               },
               {
                    "id": 6,
                    "data": {
                         "value": "查看详情"
                    }
               }
          ],
          "link": {
               "url": "https://lp.pinduoduo.com/poros/h5?vst_scene=pdv&acc=100001&mt_id=101999180644&ads_type=laxin&source=0&creative_id=101999180644&resfm=1&super_channel=mrk_union_taptap&order_type=0&...",
               "clicktrackers": [
                    "https://ct.bidex.cn/bidex/click/r.gif?slt=7&rid=b9d8db7dbfeb34aefe1ab2096b57d464&brid=e33c2a978c4e0b9c3079c67aae611672&chn=30184&rchn=30184&cht=1&tt=1&os=1&dt=1&ct=1&t=1758769215&imid=1...",
                    "https://tap-dsp.iem.taptap.cn/tapad/tap_dsp_track/click?ad_src=27&click_down_x=__CLICK_DOWN_X__&click_down_y=__CLICK_DOWN_Y__&click_up_x=__CLICK_UP_X__&click_up_y=__CLICK_UP_Y__&dsp_track_id=01K5ZD0Y4QDQXTE9G42SRGMMMC&media_id=1008461&price=__PRICE__&space_height=__SPACE_HEIGHT__&space_width=__SPACE_WIDTH__&adnk=...",
                    "https://t-dsp.pinduoduo.com/dspcb/c/mrk_union?args=H4sIAAAAAAAA_5VTPWhUQRBm7y737kRB02klVhLePWZ2Z_bHTkELEREFC5tj9947SNRcSO4sLC0s0hkbSZlGSJnyygOblCmvDCKSMqWV8y5YqGj0vcfMvPn5Zveb3QttBHlwuVNr7wzfuIiA..."
               ],
               "fallback": "https://app.yangkeduo.com/universal-link?originalUrl=&redirectUrl=https%3A%2F%2Flp.pinduoduo.com%2Fporos%2Fh5%3Fvst_scene%3Dpdv%26acc%3D100001%26mt_id%3D101999180644%26ads_type%3Dlaxin%26source%3D0%26c..."
          },
          "imptrackers": [
               "https://vt.bidex.cn/bidex/imp/x.gif?pr=0.0630000000&dbop=d6285bc3c8f11dcfa08b1dfabde4bae7&abp=55bedd8f161295bcee64dec01f8388de&bf=0.00&slt=5&rid=b9d8db7dbfeb34aefe1ab2096b57d464&brid=e33c2a978c4e0b9c3079c67...",
               "https://tap-dsp.iem.taptap.cn/tapad/tap_dsp_track/win?ad_src=27&dsp_track_id=01K5ZD0Y4QDQXTE9G42SRGMMMC&media_id=1008461&price=K9ZvkdpmSLrjKyoNPZCcDw==&adnk=KLUv_UQAuwF1EgBiKY9E8M62AdCmMHimojNxFuBjknel43Le1Gy0H...",
               "https://tap-dsp.iem.taptap.cn/tapad/tap_dsp_track/view?ad_src=27&dsp_track_id=01K5ZD0Y4QDQXTE9G42SRGMMMC&media_id=1008461&price=K9ZvkdpmSLrjKyoNPZCcDw==&space_height=__SPACE_HEIGHT__&space_width=__SPACE_WIDTH__&adnk=..."
          ]
     }
}

字段	数据类型	是否必传	描述
native	nativeResponse	是	广告请求时，使用 imp.native 对象发起请求，则需使用此对象作为广告素材返回格式

nativeResponse object

字段	数据类型	是否必传	描述
assets	nativeResponseAssets[]	是	放置素材内容
link	nativeResponseLink	是	放置广告点击链接
imptrackers	string[]	是	展示上报监测地址

nativeResponse.assets object

字段	数据类型	是否必传	描述	示例
id	int	是	素材类型约束顺序值，在返回广告时需要严格按该 ID 值的顺序响应素材，否则会被过滤	1
required	int	是	标记当前元素是否必须，1 为必须	1
title	nativeResponseAssetsTitle	是	标题元素，具体见下方 title object	/
img	nativeResponseAssetsImg	是	图片素材，具体见下方 img object	/
data	nativeResponseAssetsData	是	品牌名称、描述等数据，具体见下方 data object	/

nativeResponse.assets.title object

字段	数据类型	是否必传	描述	示例
text	string	是	广告标题内容	更多实惠信息尽在 xx
len	int	否	广告标题标题字符长度	140

nativeResponse.assets.img object

字段	数据类型	是否必传	描述	示例
type	ImageAssetType	是	素材类型，具体取值： 0：unkown 1：icon 2：logo 3：main 主图	2
w	int	是	图片宽度	720
h	int	是	图片高度	1280
url	string	是	图片资源地址	/

nativeResponse.assets.data object

字段	数据类型	是否必传	描述	示例
type	DataAssetType	是	资源类型，具体取值见 0：unkown 2：desc 12：cta	12
len	int	是	约束字符长度	140
value	string	是	广告对应文案	立即下载

nativeResponseLink object

不同预算链接的赋值说明：

对于应用唤起预算（应用调起、应用商店直达），唤起链接建议赋值在 BidResponse.seatbid.bid.ext.deeplink ；
iOS 的 ulink 也赋值在 deeplink，后续我们会支持单独的 ulink 字段，iOS 预算推荐优先返回 ulink；
对于 APK 下载预算，链接赋值至 download_link 字段；

字段	数据类型	是否必传	描述
url	string	否	普通落地页链接
clicktrackers	string[]	是	点击上报监测链接
fallback	string	否	deeplink 链接不建议在此返回 deeplink 链接，可以在最外层的拓展参数重返回，具体见：BidResponse.seatbid.bid.ext.deeplink 目前我们字段值获取的顺序：优先取 fallback 字段值；若 fallback 未赋值，会取最外层 deeplink 字段值作为 deeplink 下发；

3.2.3 BidResponse SeatBid.did.ext object

字段	数据类型	是否必传	描述
common_cn	BidResponseSeatBidBidExtCommonCn	否	通用拓展字段

SeatBid.bid.ext.commoncn object

对于行为监测相关的字段，需要返回对应的监测链接，在触发相关场景时，SDK 会调用对应的监测链接

字段	数据类型	是否必传	描述
deeplink	string	否	应用唤起链接
dp_start	string[]	否	行为监测 - 尝试拉起目标 App
dp_succ	string[]	否	行为监测 -目标 App 拉起成功
dp_uninst_fail	string[]	否	行为监测 -目标 App 拉起失败：App 未安装
dp_inst_fail	string[]	否	行为监测 -目标 App 拉起失败：App 已安装，但拉取失败
download_link	string	APK 下载广告必传	APK 下载地址，APK 下载广告必传
link_type	int	否	APK 下载广告必填，枚举： 3：网页打开 4：APK下载
app_developer	string	APK 下载广告必传	应用信息明示-开发者
app_privacy	string	APK 下载广告必传	应用信息明示-隐私协议
app_permissions	string	APK 下载广告必传	应用信息明示-所需权限
app_name	string	APK 下载广告必传	应用信息明示 - 下载应用名称
app_desc	string	APK 下载广告必传	应用信息明示-产品功能介绍
app_version	string	APK 下载广告必传	应用信息明示-版本号
app_install	string[]	否	行为监测 -应用已安装
app_uninstall	string[]	否	行为监测 -应用未安装
app_unknow	string[]	否	行为监测 - 无法获取应用安装信息
apk_dl_star	string[]	否	行为监测 - APK 下载开始
apk_dl_end	string[]	否	行为监测 - APK 下载结束
apk_install	string[]	否	行为监测 - APK 安装完成
apk_start_install	string[]	否	行为监测 - APK 开始安装
apk_active	string[]	否	行为监测 - APK 安装完成并打开应用
wx_username	string	微信小程序预算必传	微信小程序原始 ID
wx_path	string	微信小程序预算必传	微信小程序跳转路径

3.2.4 SeatBid.bid.adm.video object

对于视频素材的返回，我们只支持 VAST 协议，以下是具体的协议规范，建议使用 VAST 3.0 版本

VAST 2.0 规范

<VAST version="2.0">
    <Ad>
        <InLine>
            <AdTitle>
                YOUR_AD_NAME
            </AdTitle>
            <Impression>
                <![CDATA[https://YOUR_IMPRESSION_TRACKING_URL?ttdsp_price=${AUCTION_PRICE}]]>
            </Impression>
            <Creatives>
                <Creative id="YOUR_CREATIVE_ID">
                    <Linear>
                        <Duration>00:00:18</Duration>
                        <TrackingEvents>
                            <Tracking event="start">
                                <![CDATA[https://YOUR_IMPRESSION_TRACKING_URL_START_PLAY]]>
                            </Tracking>
                            <Tracking event="complete">
                                <![CDATA[https://YOUR_IMPRESSION_TRACKING_URL_START_COMPLETE]]>
                            </Tracking>
                        </TrackingEvents>
                        <VideoClicks>
                            <ClickThrough>
                                <![CDATA[https://YOUR_DESTINATION_URL_TO_DOWNLOAD_BY_CLICK]]>
                            </ClickThrough>
                            <ClickTracking>
                                <![CDATA[https://YOUR_CLICK_TRACKING_URL]]>
                            </ClickTracking>
                        </VideoClicks>
                        <MediaFiles>
                            <MediaFile delivery="progressive" type="video/mp4" width="1280" height="720">
                                <![CDATA[https://YOUR_AD_VIDEO.mp4]]>
                            </MediaFile>
                        </MediaFiles>
                    </Linear>
                </Creative>
            </Creatives>
            <Description>Longer description of ad</Description>
        </InLine>
    </Ad>
</VAST>

VAST 3.0 规范

<VAST version="3.0">
    <Ad id="20009">
        <InLine>
            <AdSystem version="4.0">iabtechlab</AdSystem>
            <AdTitle>iabtechlab video ad</AdTitle>
            <Pricing model="cpm" currency="USD">
                <![CDATA[ 25.00 ]]>
            </Pricing>
            <Error>http://example.com/error</Error>
            <Impression id="Impression-ID">http://example.com/track/impression</Impression>
            <Creatives>
                <Creative id="5480" sequence="1">
                    <Linear>
                        <Duration>00:00:16</Duration>

                        <TrackingEvents>
                            <Tracking event="start">http://example.com/tracking/start</Tracking>
                            <Tracking event="firstQuartile">http://example.com/tracking/firstQuartile</Tracking>
                            <Tracking event="midpoint">http://example.com/tracking/midpoint</Tracking>
                            <Tracking event="thirdQuartile">http://example.com/tracking/thirdQuartile</Tracking>
                            <Tracking event="complete">http://example.com/tracking/complete</Tracking>
                            <Tracking event="progress" offset="00:00:10">http://example.com/tracking/progress-10</Tracking>
                        </TrackingEvents>

                        <VideoClicks>
                            <ClickThrough id="blog">
                                <![CDATA[https://iabtechlab.com]]>
                            </ClickThrough>
                           <ClickTracking>
                                <![CDATA[http://example.com/trackingurl/clickTracking]]>
                            </ClickTracking>
                        </VideoClicks>

                        <MediaFiles>
                            <MediaFile id="5241" delivery="progressive" type="video/mp4" bitrate="500" width="400" height="300" minBitrate="360" maxBitrate="1080" scalable="1" maintainAspectRatio="1" codec="0">
                                <![CDATA[https://iab-publicfiles.s3.amazonaws.com/vast/VAST-4.0-Short-Intro.mp4]]>
                            </MediaFile>
                        </MediaFiles>

                    </Linear>
                </Creative>
            </Creatives>
            <Extensions>
                <Extension type="iab-Count">
                    <total_available>
                        <![CDATA[ 2 ]]>
                    </total_available>
                </Extension>
            </Extensions>
        </InLine>
    </Ad>
</VAST>

VAST 3.0 返回实例

<VAST version="3.0">
   <Ad id="21056">
      <InLine>
         <AdSystem>
            <![CDATA[FireFly]]>
         </AdSystem>
         <AdTitle>
            <![CDATA[免费小说无限看]]>
         </AdTitle>
         <Impression>
            <![CDATA[https://log.xx.com/dsp_show_click_info?ReqId=4611f10410ba8a2fbb883022202fd72b&Model=CTR-AL20&DeviceType=1&Os=2&ScreenHeight=2280&ScreenWidth=1080&Carrier=0&Make=4&OsVersion=12&AppVersion=2.9.1&ApiVersion=v3&NetType=1&Ip=223.15.233.6&Country=中国&Province=山西&City=晋中&AppId=aocjspz34b28&PkgName=com.dz.hmjc&AppType=2&OcpxStep=1&AdType=3&BidId=1407071107749879808&SdkVersion=-&BidType=3&AccessWay=2&Message=0&LinkId=yhczwhapht-584-hw-a02&ChannelId=yhczwhapht&IsCpcOnLVR=0&IsExplore=0&SAId=10007&AuctionPrice=__AUCTION_PRICE__&AdvTag=2&IT=1&Pp=2&DpId=5851&LpId=5852&CpcAuctionPrice=__CPC_AUCTION_PRICE__&AdvertiserId=488]]>
         </Impression>
         <Creatives>
            <Creative id="1407071107749879808" adId="20276">
               <Linear>
                  <Duration>00:00:24</Duration>
                  <MediaFiles>
                     <MediaFile type="video/mp4" width="720" height="1280" bitrate="1622" delivery="progressive" maintainAspectRatio="true" scalable="true">
                        <![CDATA[https://dsp-ads-cdn.xx.com/dsp/v2/452/video/20250615/2d9c95652fe551b725574b9cc304123f.mp4]]>
                     </MediaFile>
                  </MediaFiles>
                  <VideoClicks>
                     <ClickThrough>
                        <![CDATA[https://xxsg-page.hn.cn/wapi.html?pkg=com.xyq.xxsg&landingPageCode=445312&channel_id=yhczwhapht&link_id=yhczwhapht-584-hw-a02&page=pages/spa&pageExt2=reader&book_id=6581&automatic=1]]>
                     </ClickThrough>
                     <ClickTracking>
                        <![CDATA[https://log.xx.com/dsp_show_click_info?ReqId=4611f10410ba8a2fbb883022202fd72b&Model=CTR-AL20&DeviceType=1&Os=2&ScreenHeight=2280&ScreenWidth=1080&Carrier=0&Make=4&OsVersion=12&AppVersion=2.9.1&ApiVersion=v3&NetType=1&Ip=223.15.233.6&Country=中国&Province=山西&City=晋中&AppId=aocjspz34b28&PkgName=com.dz.hmjc&AppType=2&OcpxStep=1&AdType=3&BidId=1407071107749879808&SdkVersion=-&BidType=3&AccessWay=2&Message=0]]>
                     </ClickTracking>
                  </VideoClicks>
                  <TrackingEvents></TrackingEvents>
               </Linear>
            </Creative>
         </Creatives>
      </InLine>
   </Ad>
</VAST>

四、广告请求与返回实例

4.1 Native 对象

4.1.1 广告请求

{
  "id": "dbc3b53b594f17079ceea079fecaf16a",
  "imp": [
    {
      "id": "992af7aa-f3ff-4ff7-b9a3-154ebb9c87de",
      "displaymanager": "topon",
      "displaymanagerver": "UA_6.4.87",
      "tagid": "IOS_banner_81405",
      "bidfloor": 0.000125,
      "bidfloorcur": "CNY",
      "secure": 0,
      "native": {
        "request": "{\"native\":{\"assets\":[{\"id\":1,\"required\":1,\"title\":{\"len\":140}},{\"id\":2,\"required\":1,\"img\":{\"type\":3,\"w\":720,\"h\":1280}},{\"id\":3,\"img\":{\"type\":1,\"w\":128,\"h\":128,\"wmin\":50,\"hmin\":50}},{\"id\":4,\"img\":{\"type\":2,\"w\":128,\"h\":128}},{\"id\":5,\"required\":1,\"data\":{\"type\":2,\"len\":140}},{\"id\":6,\"required\":1,\"data\":{\"type\":12,\"len\":12}}]}}",
        "ver": "1.1"
      },
      "ext": {}
    }
  ],
  "app": {
    "id": "a65867a13e2e69",
    "name": "牛精灵-ios",
    "ver": "4.0.70",
    "bundle": "com.jooan.CowSpirit",
    "publisher": {
      "id": "1630c93617290b"
    }
  },
  "device": {
    "ua": "Mozilla/5.0 (iPhone; CPU iPhone OS 16_1_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148",
    "ip": "223.104.68.112",
    "devicetype": 4,
    "make": "apple",
    "model": "iPhone14,3",
    "os": "iOS",
    "osv": "16.1.1",
    "w": 1284,
    "h": 2778,
    "language": "zh-Hans-CN",
    "carrier": "46000",
    "mccmnc": "460-00",
    "connectiontype": 7,
    "dpidsha1": "dacb30ac766c35b1c72f45595d4101f83d18cf11",
    "dpidmd5": "fd7cfb33e4fdd49a7e94629e325ab229",
    "ext": {
      "common": "{\"sys_boot_time\":\"1761317121810\",\"sys_update_time\":\"1669662018000\",\"sys_up_ts\":\"1669662018.538880\",\"birth_time\":\"1651987674.297175028\",\"app_list\":[\"1024\",\"1021\",\"1177\"],\"wx_applet\":\"1\",\"quick_app\":\"1\",\"firm\":\"\",\"firm_version\":\"\",\"boot_mark\":\"1761317121.810578\",\"update_mark\":\"1651987717.271097708\",\"oaid\":\"\",\"gaid\":\"\",\"did\":\"\",\"dpid\":\"868F1795-1FF1-451D-9378-FEBF8262E8BC\",\"hms_version\":\"\",\"caid_list\":[{\"version\":\"20230330\",\"caid\":\"09a34027a237c9d1c27e5686112xxxxx\"},{\"version\":\"20250325\",\"caid\":\"5af5309349fe57b400ac98044f0xxxxx\"}],\"osvc\":\"\",\"device_name\":\"iPhone\",\"disk_total\":1023877271552,\"mem_total\":5899501568,\"paid\":\"1f8a3cbd90867c6e7c409650aafea52e-9d62a439b29282b7e90c5004007aac9f-7e9acd337d1836eeb60709586cab1xxx\",\"paid_13\":\"4b0dbaeff46f1486e4d8aa875189xxx\",\"density\":\"3\"}"
    }
  },
  "at": 1,
  "tmax": 1000
}

4.1.2 广告响应

{
  "id": "dbc3b53b594f17079ceea079fecaf16a",
  "seatbid": [
    {
      "bid": [
        {
          "id": "00eb04e5a457142b",
          "impid": "992af7aa-f3ff-4ff7-b9a3-154ebb9c87de",
          "price": 0.161,
          "nurl": "https://test.demo.com/bidex/event/e.gif?slt=8&evt=28&alc=&rid=dbc3b53b594f17079ceea079fecaf16a&brid=77849cfa55fcc3da952a5e736eb8e8a6&chn=30184&rchn=30184&cht=1&tt=1&os=1&dt=1&ct=5&t=1761530432&imid=1&aimid=992af7aa-f3ff-4ff7-b9a3-154ebb9c87de&bt=0&spt=230411758945679&aspt=IOS_banner_81405&sptt=3&adstyle=1&d=415674&crt=26740514806437&rct=5&bppid=102798320797956&cnt=10761&rgn=10789&city=16496&idc=1&dptc=21&plid=11652&dspt=2421&dtim=MTgwNDUyOTcxNDU1ODEwLDQ1MzUxNzcwNzUxMjEwLDE5MjUzNjY5NTQxMjM0MSwyMTE1NTk0ODE4NTY1NA==&dcpt=2&ets=&dvs=YW5kaWQ9JmNhaWQ9NWFmNTMwOTM0OWZlNTdiNDAwYWM5ODA0NGYwNzY4MmQmY2FpZHY9MjAyNTAzMjUmbWlkZmE9ZmQ3Y2ZiMzNlNGZkZDQ5YTdlOTQ2MjllMzI1YWIyMjkmbWltZWk9Jm1vYWlkPQ==",
          "lurl": "https://test.demo.com/bidex/event/e.gif?slt=8&evt=29&alc=&rid=dbc3b53b594f17079ceea079fecaf16a&brid=77849cfa55fcc3da952a5e736eb8e8a6&chn=30184&rchn=30184&cht=1&tt=1&os=1&dt=1&ct=5&t=1761530432&imid=1&aimid=992af7aa-f3ff-4ff7-b9a3-154ebb9c87de&bt=0&spt=230411758945679&aspt=IOS_banner_81405&sptt=3&adstyle=1&d=415674&crt=26740514806437&rct=5&bppid=102798320797956&cnt=10761&rgn=10789&city=16496&idc=1&dptc=21&plid=11652&dspt=2421&dtim=MTgwNDUyOTcxNDU1ODEwLDQ1MzUxNzcwNzUxMjEwLDE5MjUzNjY5NTQxMjM0MSwyMTE1NTk0ODE4NTY1NA==&dcpt=2&ets=&dvs=YW5kaWQ9JmNhaWQ9NWFmNTMwOTM0OWZlNTdiNDAwYWM5ODA0NGYwNzY4MmQmY2FpZHY9MjAyNTAzMjUmbWlkZmE9ZmQ3Y2ZiMzNlNGZkZDQ5YTdlOTQ2MjllMzI1YWIyMjkmbWltZWk9Jm1vYWlkPQ==&fmsg=${AUCTION_PRICE}&adx_currency=${AUCTION_CURRENCY}",
          "adm": 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          "ext": {
            "common_cn": {
              "deeplink": "https://test.demo.com/t?smburl=tbopen%3A%2F%2Fm.taobao.com%2Ftbopen%2Findex.html%3Fsource%3Dauto%26action%3Dali.open.nav%26module%3Dh5%26bootImage%3D0%26h5Url%3Dhttps%253A%252F%252Ftb.ele.me%252Fapp%252FTBTakeout%252Fet-home%252Fhome%253Fafc_tms_weex%253Dtrue%2526afc_weex_min_appver%253D10.49.5%2526tms_force%253Dtrue%2526_wx_statusbar_hidden%253Dtrue%2526wx_navbar_hidden%253Dtrue%2526disableNav%253DYES%2526status_bar_transparent%253Dtrue%2526isTab%253Dfalse%2526from%253Dminiapp.taobao%2526channelInfo%253D%25257B%252522subSubChannel%252522%25253A%252522miniapp.taobao.et%252522%25257D%2526wx_snapshot_key%253Dwx-etHome-notInTab-cache%2526alsc_exsrc%253DES0007790916%2526et_chnl_code%253Djulang%2526spm%253D2014.ugdhh.2200803434232.100-2135944-834946613%2526spm_back_up%253Da2f6g.bx1399788%2526spmcnt%253Da2f6g.bx1399788%2526forbidRefineType%253DgoOut%2526tfPos%253Dh5%2526imgid%253D0a5323cfeb764676a0948cb157623af5%2526slk_actid%253D100000000207%2526bc_fl_src%253Dgrowth_dhh_2200803434232_100-2135944-834946613-293453222-f8f8d595a5b20843c32a8ede2fe9a7c3-5651001-0-ADX_YOUKU-100811109-0-0-1-588257-0-0-5506807-0-q000000_c527549_d522982_t102710_r000000_s523162%26spm%3D2014.ugdhh.2200803434232.100-2135944-834946613%26fromDiverterLinkSdk%3D1%26slk_actid%3D100000000207%26bc_fl_src%3Dgrowth_dhh_2200803434232_100-2135944-834946613-293453222-f8f8d595a5b20843c32a8ede2fe9a7c3-5651001-0-ADX_YOUKU-100811109-0-0-1-588257-0-0-5506807-0-q000000_c527549_d522982_t102710_r000000_s523162%26pageId%3Dlanding_v2_1330%26strategy_route%3D0%26trafficControlPlanId%3D0",
              "dp_succ": [
                "https://test.demo.com/bidex/event/e.gif?slt=8&evt=4&alc=&rid=dbc3b53b594f17079ceea079fecaf16a&brid=77849cfa55fcc3da952a5e736eb8e8a6&chn=30184&rchn=30184&cht=1&tt=1&os=1&dt=1&ct=5&t=1761530432&imid=1&aimid=992af7aa-f3ff-4ff7-b9a3-154ebb9c87de&bt=0&spt=230411758945679&aspt=IOS_banner_81405&sptt=3&adstyle=1&d=415674&crt=26740514806437&rct=5&bppid=102798320797956&cnt=10761&rgn=10789&city=16496&idc=1&dptc=21&plid=11652&dspt=2421&dtim=MTgwNDUyOTcxNDU1ODEwLDQ1MzUxNzcwNzUxMjEwLDE5MjUzNjY5NTQxMjM0MSwyMTE1NTk0ODE4NTY1NA==&dcpt=2&ets=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&dvs=YW5kaWQ9JmNhaWQ9NWFmNTMwOTM0OWZlNTdiNDAwYWM5ODA0NGYwNzY4MmQmY2FpZHY9MjAyNTAzMjUmbWlkZmE9ZmQ3Y2ZiMzNlNGZkZDQ5YTdlOTQ2MjllMzI1YWIyMjkmbWltZWk9Jm1vYWlkPQ=="
              ],
              "dp_uninst_fail": [
                "https://test.demo.com/bidex/event/e.gif?slt=8&evt=5&alc=&rid=dbc3b53b594f17079ceea079fecaf16a&brid=77849cfa55fcc3da952a5e736eb8e8a6&chn=30184&rchn=30184&cht=1&tt=1&os=1&dt=1&ct=5&t=1761530432&imid=1&aimid=992af7aa-f3ff-4ff7-b9a3-154ebb9c87de&bt=0&spt=230411758945679&aspt=IOS_banner_81405&sptt=3&adstyle=1&d=415674&crt=26740514806437&rct=5&bppid=102798320797956&cnt=10761&rgn=10789&city=16496&idc=1&dptc=21&plid=11652&dspt=2421&dtim=MTgwNDUyOTcxNDU1ODEwLDQ1MzUxNzcwNzUxMjEwLDE5MjUzNjY5NTQxMjM0MSwyMTE1NTk0ODE4NTY1NA==&dcpt=2&ets=aHR0cHM6Ly90YXAtZHNwLmllbS50YXB0YXAuY24vdGFwYWQvdGFwX2RzcF90cmFjay9kcF9mYWlsZWQ_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&dvs=YW5kaWQ9JmNhaWQ9NWFmNTMwOTM0OWZlNTdiNDAwYWM5ODA0NGYwNzY4MmQmY2FpZHY9MjAyNTAzMjUmbWlkZmE9ZmQ3Y2ZiMzNlNGZkZDQ5YTdlOTQ2MjllMzI1YWIyMjkmbWltZWk9Jm1vYWlkPQ=="
              ],
              "apk_dl_star": [
                "https://test.demo.com/bidex/event/e.gif?slt=8&evt=1&alc=&rid=dbc3b53b594f17079ceea079fecaf16a&brid=77849cfa55fcc3da952a5e736eb8e8a6&chn=30184&rchn=30184&cht=1&tt=1&os=1&dt=1&ct=5&t=1761530432&imid=1&aimid=992af7aa-f3ff-4ff7-b9a3-154ebb9c87de&bt=0&spt=230411758945679&aspt=IOS_banner_81405&sptt=3&adstyle=1&d=415674&crt=26740514806437&rct=5&bppid=102798320797956&cnt=10761&rgn=10789&city=16496&idc=1&dptc=21&plid=11652&dspt=2421&dtim=MTgwNDUyOTcxNDU1ODEwLDQ1MzUxNzcwNzUxMjEwLDE5MjUzNjY5NTQxMjM0MSwyMTE1NTk0ODE4NTY1NA==&dcpt=2&ets=&dvs=YW5kaWQ9JmNhaWQ9NWFmNTMwOTM0OWZlNTdiNDAwYWM5ODA0NGYwNzY4MmQmY2FpZHY9MjAyNTAzMjUmbWlkZmE9ZmQ3Y2ZiMzNlNGZkZDQ5YTdlOTQ2MjllMzI1YWIyMjkmbWltZWk9Jm1vYWlkPQ=="
              ],
              "apk_dl_end": [
                "https://test.demo.com/bidex/event/e.gif?slt=8&evt=2&alc=&rid=dbc3b53b594f17079ceea079fecaf16a&brid=77849cfa55fcc3da952a5e736eb8e8a6&chn=30184&rchn=30184&cht=1&tt=1&os=1&dt=1&ct=5&t=1761530432&imid=1&aimid=992af7aa-f3ff-4ff7-b9a3-154ebb9c87de&bt=0&spt=230411758945679&aspt=IOS_banner_81405&sptt=3&adstyle=1&d=415674&crt=26740514806437&rct=5&bppid=102798320797956&cnt=10761&rgn=10789&city=16496&idc=1&dptc=21&plid=11652&dspt=2421&dtim=MTgwNDUyOTcxNDU1ODEwLDQ1MzUxNzcwNzUxMjEwLDE5MjUzNjY5NTQxMjM0MSwyMTE1NTk0ODE4NTY1NA==&dcpt=2&ets=&dvs=YW5kaWQ9JmNhaWQ9NWFmNTMwOTM0OWZlNTdiNDAwYWM5ODA0NGYwNzY4MmQmY2FpZHY9MjAyNTAzMjUmbWlkZmE9ZmQ3Y2ZiMzNlNGZkZDQ5YTdlOTQ2MjllMzI1YWIyMjkmbWltZWk9Jm1vYWlkPQ=="
              ],
              "apk_install": [
                "https://test.demo.com/bidex/event/e.gif?slt=8&evt=3&alc=&rid=dbc3b53b594f17079ceea079fecaf16a&brid=77849cfa55fcc3da952a5e736eb8e8a6&chn=30184&rchn=30184&cht=1&tt=1&os=1&dt=1&ct=5&t=1761530432&imid=1&aimid=992af7aa-f3ff-4ff7-b9a3-154ebb9c87de&bt=0&spt=230411758945679&aspt=IOS_banner_81405&sptt=3&adstyle=1&d=415674&crt=26740514806437&rct=5&bppid=102798320797956&cnt=10761&rgn=10789&city=16496&idc=1&dptc=21&plid=11652&dspt=2421&dtim=MTgwNDUyOTcxNDU1ODEwLDQ1MzUxNzcwNzUxMjEwLDE5MjUzNjY5NTQxMjM0MSwyMTE1NTk0ODE4NTY1NA==&dcpt=2&ets=&dvs=YW5kaWQ9JmNhaWQ9NWFmNTMwOTM0OWZlNTdiNDAwYWM5ODA0NGYwNzY4MmQmY2FpZHY9MjAyNTAzMjUmbWlkZmE9ZmQ3Y2ZiMzNlNGZkZDQ5YTdlOTQ2MjllMzI1YWIyMjkmbWltZWk9Jm1vYWlkPQ=="
              ],
              "link_type": 3
            }
          }
        }
      ]
    }
  ],
  "bidid": "00eb04e5a457142b",
  "cur": "CNY"
}

4.2 Video 对象

4.2.1 广告请求

{
  "id": "eac207aa5e3db8e9f970d4d29586b784",
  "imp": [
    {
      "id": "57d28414-4e3c-4c35-82b7-941381729c69",
      "video": {
        "mimes": [
          "video/mp4",
          "video/ogg",
          "video/webm"
        ],
        "maxduration": 30,
        "protocols": [
          1,
          2,
          3
        ],
        "w": 720,
        "h": 1280,
        "linearity": 1,
        "api": [
          6
        ],
        "companiontype": [
          1
        ]
      },
      "displaymanager": "topon",
      "displaymanagerver": "UA_6.4.95",
      "instl": 1,
      "tagid": "30184080802",
      "bidfloor": 0.000125,
      "bidfloorcur": "CNY",
      "secure": 0,
      "ext": {}
    }
  ],
  "app": {
    "id": "a6806005953c15",
    "name": "河马剧场",
    "ver": "2.13.1",
    "bundle": "com.dz.hmjc",
    "publisher": {
      "id": "16805fe9150e7c"
    }
  },
  "device": {
    "ua": "Mozilla/5.0 (Linux; Android 10; HLK-AL00 Build/HONORHLK-AL00; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/114.0.5735.196 Mobile Safari/537.36",
    "ip": "39.185.109.90",
    "devicetype": 4,
    "make": "HONOR",
    "model": "HLK-AL00",
    "os": "Android",
    "osv": "10",
    "w": 1080,
    "h": 2224,
    "language": "zh",
    "connectiontype": 2,
    "ifa": "777ffeff-7fbb-25b6-ff7f-6ea9ff7dxxxx",
    "dpidsha1": "09a5b17a171e8b2bf3f8276d133ea426f269xxxx",
    "dpidmd5": "2bfcaab20e325a4e12b16066f852xxxx",
    "macsha1": "d4ce4702339a6b4591ec0c5b7e819e7e9e68xxxx",
    "macmd5": "76c218aa9e79ef452009cd29b3873xxxx",
    "ext": {
      "common": "{\"sys_boot_time\":\"0\",\"sys_update_time\":\"0\",\"sys_up_ts\":\"\",\"birth_time\":\"\",\"app_list\":[\"1001\",\"1010\",\"1030\",\"1108\",\"1039\",\"1025\"],\"wx_applet\":\"2\",\"quick_app\":\"1\",\"firm\":\"huawei\",\"firm_version\":\"150501300\",\"boot_mark\":\"\",\"update_mark\":\"1761140110.000000000\",\"oaid\":\"777ffeff-7fbb-25b6-ff7f-6ea9ff7dxxxx\",\"gaid\":\"\",\"did\":\"\",\"dpid\":\"e81e86a3fa46xxxx\",\"hms_version\":\"61500332\",\"caid_list\":null,\"osvc\":\"29\",\"device_name\":\"\",\"disk_total\":0,\"mem_total\":0,\"paid\":\"\",\"paid_13\":\"\",\"density\":\"2.55\"}"
    }
  },
  "at": 1,
  "tmax": 1000
}

4.2.2 广告响应

{
  "id": "eac207aa5e3db8e9f970d4d29586b784",
  "seatbid": [
    {
      "bid": [
        {
          "id": "c4526391813105d6",
          "impid": "57d28414-4e3c-4c35-82b7-941381729c69",
          "price": 32.4923,
          "nurl": "https://test.demo.com/bidex/event/e.gif?slt=8&evt=28&alc=&rid=eac207aa5e3db8e9f970d4d29586b784&brid=c5f55c224922ddfc12c103efdd5059bc&chn=30184&rchn=30184&cht=1&tt=1&os=2&dt=1&ct=1&t=1761530451&imid=1&aimid=57d28414-4e3c-4c35-82b7-941381729c69&bt=0&spt=154524240979616&aspt=30184080802&sptt=3&adstyle=6&d=415794&crt=107017491117374&rct=5&bppid=131859983164670&cnt=10761&rgn=10763&city=54096&idc=1&dptc=5&plid=11299&dspt=1904&dtim=MTYzMTg1NTY0MTA5NjQxLDIxNjA2MTkzNDA5OTg0MSwxMDMzNDU3NTkzODk3MzcsMTkyMDA0NDg5MzExNTcwLDU5NjI5OTc0MTU2MzYzLDI2ODkwNjM2NzE4MTc1&dcpt=2&ets=&dvs=YW5kaWQ9ZTgxZTg2YTNmYTQ2ZjQxNyZjYWlkPSZjYWlkdj0mbWFuZGlkPTJiZmNhYWIyMGUzMjVhNGUxMmIxNjA2NmY4NTJjZTY1Jm1pbWVpPSZtb2FpZD01N2EzNWQ1YjE4M2QxZDJmYWEzZjA5YjMxYjMwZjlhMg==",
          "lurl": "https://test.demo.com/bidex/event/e.gif?slt=8&evt=29&alc=&rid=eac207aa5e3db8e9f970d4d29586b784&brid=c5f55c224922ddfc12c103efdd5059bc&chn=30184&rchn=30184&cht=1&tt=1&os=2&dt=1&ct=1&t=1761530451&imid=1&aimid=57d28414-4e3c-4c35-82b7-941381729c69&bt=0&spt=154524240979616&aspt=30184080802&sptt=3&adstyle=6&d=415794&crt=107017491117374&rct=5&bppid=131859983164670&cnt=10761&rgn=10763&city=54096&idc=1&dptc=5&plid=11299&dspt=1904&dtim=MTYzMTg1NTY0MTA5NjQxLDIxNjA2MTkzNDA5OTg0MSwxMDMzNDU3NTkzODk3MzcsMTkyMDA0NDg5MzExNTcwLDU5NjI5OTc0MTU2MzYzLDI2ODkwNjM2NzE4MTc1&dcpt=2&ets=&dvs=YW5kaWQ9ZTgxZTg2YTNmYTQ2ZjQxNyZjYWlkPSZjYWlkdj0mbWFuZGlkPTJiZmNhYWIyMGUzMjVhNGUxMmIxNjA2NmY4NTJjZTY1Jm1pbWVpPSZtb2FpZD01N2EzNWQ1YjE4M2QxZDJmYWEzZjA5YjMxYjMwZjlhMg==&fmsg=${AUCTION_PRICE}&adx_currency=${AUCTION_CURRENCY}",
          "adm": "<VAST 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RknIqxhzF%2Fmql1Hm4QAO%2BtGfXYutz2%2BCSyrPIXdPgkAnu4nE5UuewSrhTY4%2FsFe%2FD%2Bb4M%2FNXlAyTf3Eu4UpNk7HRZ4Uzy0ro%2BzOR%2BKt6nPXpsijaWvXunHwzWzzULJvyVwt2UtN3JVze6XwUY6ayx0crsRB72jC8reCfmnGhU2zZwLkm%2FO9wG7WpIsalZYH9m9PsU8qTioBVTBwQIfpxniyGUQCuStgVbcfBl03QMRsBoH3TJyvEnYbVopoWWtVefb5mLoqEb483x2FmELMvnC1yirCiIQmu1DNhaHfbU8wK7lc1SPqn3I0E1YUMlt%2FNuHxJXjTtIW3r8%2BAAILy3S6OXHP%2Fnzl58Duxoh1l64rl0%2FWwMIWL7Xcd71bl%2Bv%2B2oAULp696ti4wZrt66fUm4cbmAiArCOxHHE9T0P8mAf8IIQQfDQD0IA6v6ir%2FP7uolr0FibQNPa736EIej5bkj8PS1AK7%2FKM7T7oFGYpDGMepvW4VSnbdh9wDSGICQCQRAofIzJ7Yc2%2FDhvX5HtPYJHeTiryyvC1guKSzkqJDZli%2FErygMdx5dHJz%2B8JN%2B%2Fu%2BSBan948ROgO%2FzrP%2F3h5R48zPCHVrjT343wx%2FX3AZCLgjBwfQwKQjAjAQZjFE1jwOkhgKE2BA1BsE%2BHm3sahNWmr7oNgMbga%2B2X63u4xuFNRR15InIrI05VXhaluIIEZsuqEUNtQc2%2BKmeVuWy%2Bd1vU2K%2FcD5hCYeLNTz6gN78FH0H7gb75wQf0SnK%2Fe7957QdJ4m9e%2F%2Fzyu4dgBwSj%2FkNLl%2FtfkOTe3hGsEtFs8NlCOg9L6luRFuFnP9fhx3PMn6DDt%2BbxaOt%2FaOcrqRYxqokxpi1BptlXxBHY2i3gRt8dcf9mQOpNWVT%2BuigQc78iwnwohFEtmOmSQv0FEaDrSZ2dszIqhXHz7Ck5nOBMEbeLP4KpAi8wXDf%2B8ME0QyF4w9RjwoP5s%2Fl4nIDiCIUDXaLwOfmfafABvMwD3CGiKT%2FC4YAGdA7H3RACmyAE%2BSH9ln9AyO8fxVA4Crwg8KGHJz3%2BCOgP%2FoCP0SRK4sA5AN9BH6eqP7xE3SOJUTCC%2FfDi1sCdXtzHSevjFPalBKneu9cvP%2BI%2Fd626AJ713cMesm77zfvc7pmmQbJ1X36E3nECwX%2F9EPnHLtj1VRt%2BsaskBc%2F54TeWlVdD8HTCIN%2BARfj1CUiz26dVCdLZBiXAy4tc1A1QzPcxxPM8ksRcLyIJPEIxF6E3oIH3rnt3y6Ct0uDdbfvUz8P3PO3D9y9WBlMY8g6a%2B1Xh1nkI%2FKAHwTGTgoczpV2v1ULZp%2F38sbNPNtD67j%2BOr2EMWPfly24wAqMoBNPod9t4oee6roeSIUWGOBFCEQ32L8QFjJhwcRqBsCjCQpikQgz2wLT5NEREdBQSNBzhgU89bJs9WOk%2FM%2Fjn5JRgBl5eBeyVZV8p5lUgXmnylcFfBfyVAYXYs4R%2FZeBnQnilQIJ%2BpaBXevsqkK8USD87Sx%2Fz%2FUilfvykwM8CCIYfKnq%2Fz4AprOvIf2Qflnh2D2PvyDv0%2FigIvgb0m3%2F%2FX%2F7uf%2F3tb%2F%2FqP%2F%2F9f%2Fsff%2Fe%2F%2F%2Ba3f%2Fnff%2FvX%2F%2BE3f%2FU3v%2F3rf%2Ff3%2F%2FU%2F%2Febf%2Fu1v%2FuP%2FfEamhzO8vJLsK4K0YV21PVcNZQ9yryizhl8RDiT9quzDspeCr2Lw%2BUcuJB515CMM%2BmmXA38DtgnCp2mIVxZ%2FZcmn2kBhoDb1yoAE8ShhkFcafhoCfWX4ZwJ5ZemHDHiKwp7CwiuzfQqzrzT1tCOo%2BkoAO3KPp4ChGeQ5Ian%2FM88G7poW%2F%2Bjg4LGr%2FMyPU6AgjGH%2FoiO%2Fj6FXP%2BZqcNPyud7quvxaeI%2Bi%2Fqkt%2Fhgu9VSAQV8p%2FDFKMFYwUFAFHITevjx8tG6fzwXeH3%2Fqocn3OuJRQaMPIZYDngPqyqc%2FYE%2Fnf4wAWLsO2%2BEPFY%2FdPA%2Fb%2BT0Z3DFMn1pXdVhugGSRdh3Q%2FFffNlXVLcKPf8bR34owSF39HwgHy3tS3PyH04X%2Fctf%2F5lH%2B2aUFWOAbDoZIFEapx01SUP0TNngqTL%2ByxB81gVt9TcJjPdz%2FX4%2BLug4Aija9u%2F68Htp8k5ZBOH0d%2BnRgC3o29fT0x74%2FjuP7zzZkUPLt0c%2B6rfrQf%2FjQY1n22R9e1iE4hjwv0x6zWfRP%2BPPQFJgAFIAh%2F8nvxjzE77VbxlWeluug%2Bwf4p043X3b8HGKAhrpNl1Tjr8IJxMgPjGplunKUokU%2BzyU6Q8SVKQ1U4ll3KHbuUEny3ZbQIuCmGfBL9pi5R%2Be6MJQw5TKMhTUSuDwaEHr%2BCQv32eSUBOJI4hByaZ4sbU5smaGjbKgfSTS0LePaa926YUvitOU%2FIeuUyZjCavwh6vAhx6qUvHmflXR1cjzat5dbaY5hcbYlrhmQZjHm6YZRMsNsiZql3MsWpyFfCs30pg%2F%2Bnc6s9USXFd8rvQ7rzdKI8IixAjneTzfnmraUnX%2BihL%2Fb3R1UDW0qWyuAdR0T13bzyR1M0569PJFtzj36kae2bth5k9ZfB5JEauzg%2BREv7ontZZoU6jB%2BZo2WzFpq7pU4Yj5lIS%2BaO3Vs3L23TIa8lg7M7Xz%2FzE5n2E4LrZoHy8SaQV7ii8NydKYyTsOJ59ylYUBV5MNncUpvHtDNTKNcPEx6Ye2P%2FCefRZ4zlFk%2BKadFvey3VU%2FH%2BskIT77idsN635mC1llR7qXISflEUhlqEwOldfRcGzHTWpQ2c6Oa852bD94nLzgzV5FXilGgfduyKultlYRu0PN1O6nHbd%2BUfhRkBatKMLmz8MMBXzBJUPYKqN9p7fFKB4tUq2Dc3M0Uoo4bq%2FzgjOR4Hk3dd5PMTmtmcojukFe1KpeEw1FEbzb%2BaTIsZZwlclif1VQ4QXHP3QzhuPPNKF7v1F161fpml0qDFskD2qDUdKe3WQrVHWHrZn4MkdQQtp62nK93NLvSuXW%2Fa%2BHekpLj9soOg9Ds7kwX27Hiabiu4yW9NKEXHXdoVQezx7pdRiV02QtHmSJgZ%2B25ZyG4ME4%2FHGg9uKaxmyTdeTIv%2FNH2Uo%2ByT5ykxlGWj%2Fy9Ze8ouuYdi0elxPrcpWdqTLP2LCSETGs781Tzp3jOnPXNiLIEBSjgDB0h90Iy4T1ospNl0IqWUUZ8CCuzTo9rV5eXCj5Hms4i1ZKfimHXpfL2VIdofMmlSI%2FRmbhJzQnGjxIuk2x96yM3%2BdRYY2rZAJpPi4RjEfI4Ae%2F5mahuISllLV9k016ZFnp9N%2FbrKyEk6S1sd8geXrt5bTHGluV9HK7mz3uhMVBnxHvm7n2dHpCKya33h0VPLS%2BmePdzKuXGbVk9bmtKw3m%2BN8lZ%2BoTO%2BxQWo3x9OjPHMlFgqDUOiFxgWoFfP%2F32E98q%2BMzcOu2y5AfM1LxP3EJDYTEsLIgKKFR9ox4F4YKKloIRlzAX%2BW3Wjp5%2FSHdHboDhVLhXuM2VqXFM8EDBMwOSmbpWLQYiYk1RpYJjyHVuHncaA3g4kmhEAfVq3DjDXojhAFuSNTSv0QlzrzaFYFm033LKdsDbohedkhwHa%2Bf27s0yJAnP0l2Ll0JIKH4mQxfufmQ%2BLzXhJeMeGm%2FJgiB6e8cSuDChdnK4qPysaTHXofZqxZNPI%2Be7A53ZsvI7u%2Fe0NQif%2Flysr94MzYeycRcU9nbHQ6xPnHHXkAFnro0cmNv8WB5Votm3O7tWhyn5zIjmdDMPtzFld%2B1FMe%2FHfXgMUmf4rCIKhbpFHoMQgfvQEHIeLPaTwa5zh81ihI3b0yXTEYnSSOETZhYHTMSdMDiE9OQlLG5r21R8KW26rcu3t3z2SoPKGlmz1ounS7FfSzUqW4B%2BcHIye3erahFONGwauWMiSZCCXkiajukDbG7JQID1q4IKnF%2BdHajHRH0%2FCRzB32ZcRon%2BaIZ0pt23%2B1BcM9M9CDqlX9%2FwyxW%2FDh0BmXMT%2Bucc93LzekICUncmRuhzxtxKbIKsO%2BKAl%2B3WwY53Mh4JG2%2BMTFm4AuLX%2Bv6Q9S7zGSoTRVrbxFGhfRkSDUfaPjWsK3v7ia6hT1NYcyVyha0yMcwJOZosNqyx%2B61yNdQbZOvOxbve1tfM7bLnRNLMtNzNkOiUHpV9pKefulz749VPbtzdFzika502EtOomXyKlx3xLiUqLHLLhOtrFMeXi1r0WoWChcnNIgcx65q83PZlCcUazV5rrhejVtlGCSNjt0DVs%2FXBEiMuJgsNCvg1DYOg15TJXU1a5Bqb%2BXjG7FtMWBeEdGV3vQT5%2FYpbQ1UnZRdos6ug2ro4atmaOZDcgbgY0ZZANcCAZfXYU4vIeuXFWcT6tpWuDcwGQncitgkt6mfltmNt77N25L3T0x4OkJQy9WvyPAf5OUbiUnT83hccw5A4UTkVhWbdbPazqD7Dit%2BbtsFAhVAfPz7eAHTxww%2BPRCMIJgBjpWAUkFnCc0M08COCgGga0FiA58OQ8HwviCAURT3MxUkMo6AogP2QJEmP9gkPwGQCDVEEQ0kPx6gAxiMKDkMcQr0HxP0Gbfr23Zv7EKCsBwJzgw2AP234hJ%2Ffzxs2v3KfIOr7iUA4vnVA%2FrOvsrD8CHxRJN7c4MHDv5MO0CeGIyj9KC6feDSoH2isqJ7tkDiBYhTY9gmEwEiMgBD0zXeL2k3j8vfN%2FB6fvfkt4PrpPfx5H9%2BJzZvfAQj8QX%2Fn7m%2F%2Bc5gw%2Fla4%2FsfjA%2F4IMDig%2FICmIgjyALcMaQoClqRCPwLMlgzfBvdDqZY0z10AH%2FF3aPWKUIe0HKZXlF0xX5B7BUOP3O4gAweBoBU7pDmgXNudpmrG99KHxHh%2FRegVCKl5aIeenPaPNlHyHSUezcq7s3IAxG2Vp1m4EkM%2Fqx7iVtg%2BbA5EMdA9lwBjhSADA%2B4IveMkir%2FDNLFSKi%2FNw9XJjdw2%2FV2zb2kQuR9vaQEwaBHgH2%2FfSAIw1zOPeJEPyDYCAW%2FAXUCrEQ8mIIKIKECsQwJ%2Fqx5nO2n9gdIAG4OeIPqdht7CO2CVn%2F3zLKj7OnlBIQyHn0auynvY9o8JARlAJzzAPj5rt3WLD24f7qerXpGuwgt6eYsd8pkWtYsN%2B58cc%2BKVzN%2B18VGqGJ5RNG0BOyLFH1NpVngJVs7MrC7CqPDMIz2piz%2Brt2xWz9dFOx8xAAhQ9RajJ4k%2FZQTEmwx3ZI7SG2AcwQfw%2FigKo2hNRp63RnCPWEcRGa2J0KVBIqA9Cn4byocbPv0GgUgagQBlpt7asHno8%2B0qmvz6LR0EP%2FyURoDL0hhFDWBJkm9t734%2BjkDCn8tDNEpDX%2FLApXGIoDAMG2AaI97AOgpbIPp1bvK1jt4GUAAahlEULAHQffAQAIvkBijL16p5Lq31v%2FLwYg2c4UlangSXf2WpJ3kHCX79ZObbR%2Btfdczz%2BUcf22cJoHPo%2BnlCsH20%2BsWQWfhZBEQeZwW%2FGxL5YP00%2FRwb%2FzwHwB%2FnCSzzbfwsuf5mKXjtlGn59vt48P%2BZsv8azU57Vn1EvTp3%2B6hqi49vMfRn2j6c9I8EwO8z%2F72apGEaR3ESQkGYI96G%2BLMLC7DmPu7wO%2FqOvfzpr3%2F44qt%2BnvrZv46xPpv4hbL%2BQll%2Foay%2FUNZfKOsvlPUXyvoLZf2%2Fpazjx%2Bfnzv60Pz%2Ffkq%2FkDiSDaiynryyv2ern5VvZ%2FLOyKygb6m9Spv6UGer5d3lQD2DOn%2F7wMj7u3F66sFfSKQy4r%2FsupQrCn9Ky%2Fwn6AdTwVXHqq9aNQ6F0vTwMfvKqKg%2Fd8qe%2BHR5XgX7%2FuKd9gHoYhh%2F%2FKIM8wDqMfMuuH9e%2B0FcC5F%2Be9wWPy7czc5Ildat9mqp0NIVP5KefStHlDDrbX6O0zS3lMGBhjDUNm9%2FwdpNimICT82GMDCHGV3UkSydiifL9uDkxB5ra%2BNWgkDK%2BiSwxhEXnKlSr3bwkyybcQ0rpXTmeh%2F0epg4yKvoLhaniGED2XPLIcRMk09zaeFAJgnIPbbQXE1MnoqSRTkmWcqvSNbraPdOaMILCEa6DdHUI9vB1f2IrtgSBkTGppC%2Fwjk5hs%2BXcJmPlqmoPCrFZ7pyGkE1Ah3Pq4TCDPX4Yktdj%2FrxlfZrcB%2B%2Bw%2FcfXdT%2F805c6D0N%2B%2B8%2BlL%2FZI0MTP726%2F31L9%2Bv8A25tKLU81AAA%3D&sig=22p3TUOoFg03OiX3msIN7zn53P6i8LpBXW0XUT5%2Fz%2F7ea2qNk3EgvAxEijnBu%2B4f7Q9xDiiU1cBWXR7fxxItsfSEKd9I9kzo5mpR2xlcBqInkjSvvzK%2F%2F%2B%2Fw3P6sl%2BlXnyEDs6m7%2Fq7sH6pboVBJYgxV9sRvasedPiheX%2F%2FK%2B66IWBuJ6Yp4nzVmxlrdDqQkGyIM%2BHAAww9TpjuRNJCvqfB5iDm7IRvKD6%2BaRsyFzR6qrlIirQOPSviXjAR77MvaVX6jOL5WgoQG%2BQD3oGJ5z3xOxATHT2eAQq%2FFqHaP6%2ByRgQaBXRqku%2BEebRMOMF9Ja0C6ges%2FE2prwE2zmyUmfPn7UFZlwQGO0lVpuj4sEE2B7p9Qy%2Fiefi7R2lxdRs7eLz3j6Fbps%2B32u9zP7Ff65G%2FD8%2F28jrEuB4v4NCRNO75hBYbSVGoXVaAakQWDA19GRt%2Bm8m58Te1wwwEsu2%2FOjbjSNg2axd3jtEotAwbu8BHSPmO1yjgSFquOxMXle0pP",
              "dp_succ": [
                "https://test.demo.com/bidex/event/e.gif?slt=8&evt=4&alc=&rid=eac207aa5e3db8e9f970d4d29586b784&brid=c5f55c224922ddfc12c103efdd5059bc&chn=30184&rchn=30184&cht=1&tt=1&os=2&dt=1&ct=1&t=1761530451&imid=1&aimid=57d28414-4e3c-4c35-82b7-941381729c69&bt=0&spt=154524240979616&aspt=30184080802&sptt=3&adstyle=6&d=415794&crt=107017491117374&rct=5&bppid=131859983164670&cnt=10761&rgn=10763&city=54096&idc=1&dptc=5&plid=11299&dspt=1904&dtim=MTYzMTg1NTY0MTA5NjQxLDIxNjA2MTkzNDA5OTg0MSwxMDMzNDU3NTkzODk3MzcsMTkyMDA0NDg5MzExNTcwLDU5NjI5OTc0MTU2MzYzLDI2ODkwNjM2NzE4MTc1&dcpt=2&ets=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&dvs=YW5kaWQ9ZTgxZTg2YTNmYTQ2ZjQxNyZjYWlkPSZjYWlkdj0mbWFuZGlkPTJiZmNhYWIyMGUzMjVhNGUxMmIxNjA2NmY4NTJjZTY1Jm1pbWVpPSZtb2FpZD01N2EzNWQ1YjE4M2QxZDJmYWEzZjA5YjMxYjMwZjlhMg=="
              ],
              "dp_uninst_fail": [
                "https://test.demo.com/bidex/event/e.gif?slt=8&evt=5&alc=&rid=eac207aa5e3db8e9f970d4d29586b784&brid=c5f55c224922ddfc12c103efdd5059bc&chn=30184&rchn=30184&cht=1&tt=1&os=2&dt=1&ct=1&t=1761530451&imid=1&aimid=57d28414-4e3c-4c35-82b7-941381729c69&bt=0&spt=154524240979616&aspt=30184080802&sptt=3&adstyle=6&d=415794&crt=107017491117374&rct=5&bppid=131859983164670&cnt=10761&rgn=10763&city=54096&idc=1&dptc=5&plid=11299&dspt=1904&dtim=MTYzMTg1NTY0MTA5NjQxLDIxNjA2MTkzNDA5OTg0MSwxMDMzNDU3NTkzODk3MzcsMTkyMDA0NDg5MzExNTcwLDU5NjI5OTc0MTU2MzYzLDI2ODkwNjM2NzE4MTc1&dcpt=2&ets=&dvs=YW5kaWQ9ZTgxZTg2YTNmYTQ2ZjQxNyZjYWlkPSZjYWlkdj0mbWFuZGlkPTJiZmNhYWIyMGUzMjVhNGUxMmIxNjA2NmY4NTJjZTY1Jm1pbWVpPSZtb2FpZD01N2EzNWQ1YjE4M2QxZDJmYWEzZjA5YjMxYjMwZjlhMg=="
              ],
              "apk_dl_star": [
                "https://test.demo.com/bidex/event/e.gif?slt=8&evt=1&alc=&rid=eac207aa5e3db8e9f970d4d29586b784&brid=c5f55c224922ddfc12c103efdd5059bc&chn=30184&rchn=30184&cht=1&tt=1&os=2&dt=1&ct=1&t=1761530451&imid=1&aimid=57d28414-4e3c-4c35-82b7-941381729c69&bt=0&spt=154524240979616&aspt=30184080802&sptt=3&adstyle=6&d=415794&crt=107017491117374&rct=5&bppid=131859983164670&cnt=10761&rgn=10763&city=54096&idc=1&dptc=5&plid=11299&dspt=1904&dtim=MTYzMTg1NTY0MTA5NjQxLDIxNjA2MTkzNDA5OTg0MSwxMDMzNDU3NTkzODk3MzcsMTkyMDA0NDg5MzExNTcwLDU5NjI5OTc0MTU2MzYzLDI2ODkwNjM2NzE4MTc1&dcpt=2&ets=&dvs=YW5kaWQ9ZTgxZTg2YTNmYTQ2ZjQxNyZjYWlkPSZjYWlkdj0mbWFuZGlkPTJiZmNhYWIyMGUzMjVhNGUxMmIxNjA2NmY4NTJjZTY1Jm1pbWVpPSZtb2FpZD01N2EzNWQ1YjE4M2QxZDJmYWEzZjA5YjMxYjMwZjlhMg=="
              ],
              "apk_dl_end": [
                "https://test.demo.com/bidex/event/e.gif?slt=8&evt=2&alc=&rid=eac207aa5e3db8e9f970d4d29586b784&brid=c5f55c224922ddfc12c103efdd5059bc&chn=30184&rchn=30184&cht=1&tt=1&os=2&dt=1&ct=1&t=1761530451&imid=1&aimid=57d28414-4e3c-4c35-82b7-941381729c69&bt=0&spt=154524240979616&aspt=30184080802&sptt=3&adstyle=6&d=415794&crt=107017491117374&rct=5&bppid=131859983164670&cnt=10761&rgn=10763&city=54096&idc=1&dptc=5&plid=11299&dspt=1904&dtim=MTYzMTg1NTY0MTA5NjQxLDIxNjA2MTkzNDA5OTg0MSwxMDMzNDU3NTkzODk3MzcsMTkyMDA0NDg5MzExNTcwLDU5NjI5OTc0MTU2MzYzLDI2ODkwNjM2NzE4MTc1&dcpt=2&ets=&dvs=YW5kaWQ9ZTgxZTg2YTNmYTQ2ZjQxNyZjYWlkPSZjYWlkdj0mbWFuZGlkPTJiZmNhYWIyMGUzMjVhNGUxMmIxNjA2NmY4NTJjZTY1Jm1pbWVpPSZtb2FpZD01N2EzNWQ1YjE4M2QxZDJmYWEzZjA5YjMxYjMwZjlhMg=="
              ],
              "apk_install": [
                "https://test.demo.com/bidex/event/e.gif?slt=8&evt=3&alc=&rid=eac207aa5e3db8e9f970d4d29586b784&brid=c5f55c224922ddfc12c103efdd5059bc&chn=30184&rchn=30184&cht=1&tt=1&os=2&dt=1&ct=1&t=1761530451&imid=1&aimid=57d28414-4e3c-4c35-82b7-941381729c69&bt=0&spt=154524240979616&aspt=30184080802&sptt=3&adstyle=6&d=415794&crt=107017491117374&rct=5&bppid=131859983164670&cnt=10761&rgn=10763&city=54096&idc=1&dptc=5&plid=11299&dspt=1904&dtim=MTYzMTg1NTY0MTA5NjQxLDIxNjA2MTkzNDA5OTg0MSwxMDMzNDU3NTkzODk3MzcsMTkyMDA0NDg5MzExNTcwLDU5NjI5OTc0MTU2MzYzLDI2ODkwNjM2NzE4MTc1&dcpt=2&ets=&dvs=YW5kaWQ9ZTgxZTg2YTNmYTQ2ZjQxNyZjYWlkPSZjYWlkdj0mbWFuZGlkPTJiZmNhYWIyMGUzMjVhNGUxMmIxNjA2NmY4NTJjZTY1Jm1pbWVpPSZtb2FpZD01N2EzNWQ1YjE4M2QxZDJmYWEzZjA5YjMxYjMwZjlhMg=="
              ],
              "link_type": 3
            }
          }
        }
      ]
    }
  ],
  "bidid": "c4526391813105d6",
  "cur": "CNY"
}

五、宏替换

支持监测场景	宏	含义
竞胜竞败通知	${AUCTION_CURRENCY}	价格货币宏
竞胜竞败通知	${AUCTION_PRICE}	价格宏
展示监测上报	{__SHOW_T__}	本次广告展示持续时长
	{__M_SHOW_RATIO__}	本次广告展示出来的最大比例
	{__S_SCREEN_X__}	广告视图左上角相对屏幕原点横坐标，整数，单位为像素 (px)
	{__S_SCREEN_Y__}	广告视图左上角相对屏幕原点纵坐标，整数，单位为像素 (px)
	{__WIDTH__}	实际广告视图的宽，单位为像素(px)
	{__HEIGHT__}	实际广告视图的高，单位为像素(px)
	{__TS__}	事件发生的时间戳（秒）
	{__TS_MSEC__}	曝光事件发生的时间戳（毫秒）
点击监测上报	{__SLD__}	触发点击的交互方式（第一套） 0 - 常规触屏点击； 1 - 滑动点击，广告上有引导用户进行滑动以触发点击； 2 - 摇一摇，需要替换加速度； 5 - 扭一扭或倾斜，需要替换角度； 6 - 擦除；第一套宏替换说明：可获取到点击相关坐标，则正常上报获取到的点击坐标；当无法获取到点击相关坐标，以及触发点击的方式为摇一摇，扭一扭等触发，相关点击坐标宏参数值：替换为 -999；
	{__DOWN_X__}	用户手指按下时的绝对横坐标。屏幕左上角(0,0)为原点，单位为像素(px)
	{__DOWN_Y__}	用户手指按下时的绝对纵坐标。屏幕左上角(0,0)为原点，单位为像素(px)
	{__UP_X__}	用户手指离开设备屏幕时的绝对横坐标。屏幕左上角(0,0)为原点，单位为像素(px)
	{__UP_Y__}	用户手指离开设备屏幕时的绝对纵坐标。屏幕左上角(0,0)为原点，单位为像素(px)
	{__RE_DOWN_X__}	用户手指按下时的相对横坐标。相对于广告位的 X 坐标，即广告位左上角为原点 (0,0) ，单位为像素(px)
	{__RE_DOWN_Y__}	用户手指按下时的相对纵坐标。相对于广告位的 Y 坐标，即广告位左上角为原点 (0,0) ，单位为像素(px)
	{__RE_UP_X__}	用户手指离开设备屏幕时的相对横坐标。相对于广告位的 X 坐标，即广告位左上角为原点 (0,0) ，单位为像素(px)
	{__RE_UP_Y__}	用户手指离开设备屏幕时的相对纵坐标。相对于广告位的 Y 坐标，即广告位左上角为原点 (0,0) ，单位为像素(px)
	{__C_SLD__}	触发点击交互方式（第二套） 0 - 常规触屏点击； 1 - 滑动点击，广告上有引导用户进行滑动以触发点击； 2 - 摇一摇，需要替换加速度； 5 - 扭一扭或倾斜，需要替换角度； 6 - 擦除；第二套宏替换说明：无法获取点击相关坐标时，点击相关坐标宏参数值：替换为 -999 ；触发点击的方式为摇一摇，扭一扭等触发方式时，点击相关坐标宏参数：不替换；
	{__C_DOWN_X__}	用户手指按下时屏幕的绝对横坐标单位为像素(px)
	{__C_DOWN_Y__}	用户手指按下屏幕时的绝对纵坐标单位为像素(px)
	{__C_UP_X__}	用户手指离开屏幕时的绝对横坐标单位为像素(px)
	{__C_UP_Y__}	用户手指离开屏幕时的绝对纵坐标单位为像素(px)
	{__RE_C_DOWN_X__}	用户手指按下广告时的相对横坐标单位为像素(px)
	{__RE_C_DOWN_Y__}	用户手指按下广告时的相对纵坐标单位为像素(px)
	{__RE_C_UP_X__}	用户手指离开屏幕时的相对横坐标单位为像素(px)
	{__RE_C_UP_Y__}	用户手指离开屏幕时的相对纵坐标单位为像素(px)
	{__M_X_ACC__}	摇一摇触发点击时 X 轴方向加速度峰值乘 100 取整，单位：m/s2
	{__M_Y_ACC__}	摇一摇触发点击时 Y 轴方向加速度峰值乘 100 取整，单位：m/s2
	{__M_Z_ACC__}	摇一摇触发点击时 Z 轴方向加速度峰值乘 100 取整，单位：m/s2
	{__TURN_X__}	扭动或前倾触发点击时的x轴扭动角度取值为-180 到 180 的整数，单位为：度(°)
	{__TURN_Y__}	扭动或前倾触发点击时的y轴扭动角度取值为-180 到 180 的整数，单位为：度(°)
	{__TURN_Z__}	扭动或前倾触发点击时的z轴扭动角度取值为-180 到 180 的整数，单位为：度(°)
	{__TURN_T__}	扭动触发点击的扭动时长取整数，单位为毫秒（ms)
	{__TS__}	事件发生的时间戳（秒）
	{__TS_MSEC__}	事件发生的时间戳（毫秒）若为点击或滑动点击触发，则替换为点击（滑动）按下的时间戳（毫秒）
	{__END_TS_MSEC__}	点击（滑动）事件触发时，点击（滑动）抬起的时间戳（毫秒）

原点说明：